Your Physician Practice will grow by following these Online Strategies
Sep 01, 2016
Being a physician is great with person-to-person interactions. But, it would get even better with some digital strategies! I would say, as a physician, you must include these digital strategies in your list of priorities and remember that these are the furthest possible things to grow your physician practice in the near future.
You may wonder what makes it important follow the online strategies in the midst of your busy schedules and appointments. Here’s the reason: Almost 72% of Americans are searching online for health-related information every year and as a physician, you cannot afford to neglect your online presence. So, if you’re a physician looking to enhance your online presence, follow the two important strategies that are mentioned below:
Check out on your Online Search Rankings:
Most of the people who search for health-related information are using the search engines like Google or Bing to find the required information. Therefore, if you are showing top on the Google search results, you are more likely to get 33% more traffic than those who don’t show up on the search results meaning that you are gradually becoming known to the people. This makes it important for your clinic’s website to rank higher on the search rankings.
As most of you might be aware, it’s really difficult to achieve higher rankings on Google search page with the entry of thousands and thousands of businesses into the online platform. In order to tackle this, it’s recommended to optimize your website for search engines and also make it optimized for mobiles. Lots and lots of people are now turning to mobile devices in for performing a quick search and if your website is accessible on mobiles, then you are found by them!
Leverage Social Media to the Maximum:
It appears that social media is often underutilized by the physicians. Remember that, as a physician, you can utilize social media platform to engage with your existing patients when at the same time being able to connect with your potential patients. It has been found that the medical clinics that are regularly updating their social media pages are building up an array for followers and are establishing themselves as the experts in the particular medical area thereby being able to expose their names to an unknown audience.
Moreover, using social media websites like Facebook and Twitter with regards to the updates on clinic holidays and hours will help your regular patients to a large extent thereby making them sign up for the updates. This act would keep you at the forefront among the people meaning that you are the first person to be referred when a friend or family relative asks them for clinical information.
Furthermore, if you are able to respond to the people’s comments on your page quickly, then it means that you are engaging with your potential patients in a more positive way. This would help in building a strong relationship with them thus keeping them come back again and again to you.